If you create content, you likely also spend a significant amount of time publishing, promoting and amplifying that content.  And without realizing it, those tasks can take an inordinate amount of time mostly through manual, siloed steps and processes.

Lately attempts to streamline and automate much of content publishing, promoting and re-purposing.  It’s one thing to automatically schedule and promote new content, yet another thing entirely to schedule recurring promotion of that content over time.

One of the biggest mistakes marketers make is to push new content initially then move onto the next, fresh content – rarely if ever promoting the previous content again.  If for no other reason, Lately is worth checking out to address this opportunity.