As you look to the final third of the year, as you finish Q3 and look to finish the year, it’s possible you’re missing one of the most important adjustments you can make because you take it’s related status quo for granted.

Every business, including yours and including ours, has sacred cows.  Strategies and tactics we don’t change and don’t challenge.  Too often, these precedents have been in place for a long time, have historically been strong performers and revenue drivers, so don’t get scrutiny in planning sessions.

But too often, the greatest and largest opportunities for improvement are embedded in those sacred cows.  What you assume is part of your foundation of success may in fact be holding you back.

As you look to finish the year strong, take nothing for granted.  Assume nothing is safe.  Look more closely at what you assume is working.

Incremental improvements at the edges can help you get better.  Challenging, improving or outright replacing those sacred cows may very well be the quantum leap forward you need to finish this year strong and accelerate through the curve into 2019.