In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
What Red Bull can teach you about creating new markets
A great example of how a company created a new market to sell their product. Thanks for the article, Tiffani Bova.
How to Run Contests That Encourage User-Generated Content
A look at using promotional contests to keep your audience engaged. Great insight, Neil Patel.
How to Build a B2B Content Library: A Beginner’s Guide
Some guidelines for beginners when it comes to building a great B2B content library. Thanks for the advice, Gilad Maayan.
Scoping Qualified Prospects for B2B Lead Generation: Shotgun or Laser?
A shotgun blast impacts a widely affected and less targeted area, while a laser beam is precise and accurate to its aim. But which approach will get you the most qualified leads? Thanks for your thoughts, Dan McDade.
How to Practice Ethical Decision Making at Work
Sometimes it’s hard to know what’s right and wrong in the workplace, here are some great tips for making the most ethical decisions. Thanks, Caroline Forsey
Advice For The New Sales Manager, What You Need To Know
Some great advice for beginner sales managers. Thanks for the tips, David Brock.
If You Work for a Company that Doesn’t Believe in Marketing, Resign
A look at why marketing is so essential for a business to be a success. Great insight, James Obermayer.