By Matt Heinz, President of Heinz Marketing

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series.  They inspired our own series.

We are pleased to feature a new B2B sales, marketing or business leader here every Thursday.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m excited to feature Mark Bornstein, a total webinerd (his words) and VP of Content Marketing for On24.  Mark’s career has taken him from GE to Susquehanna to Cisco, and he now literally travels the globe evangelizing the diverse usage opportunities inherent with webinars.

Here, in his own words, is how he gets stuff done.

Location: San Francisco

Number of unread emails right now? 12

First app checked in the morning? I check my schedule, then news apps, then Twitter

First thing you do when you come into work? Make tea

What is your email management strategy? Never let unread emails stack up. Return all emails from our salespeople immediately. Mostly read from known senders, delete and unsub the rest. I do read some pitch emails, just to see what people are doing.

Most essential app when traveling? Google Maps

How do you keep yourself calm and/or focused? The zen, spa and downtempo electronica music channels on Pandora and a great pair of BOSE noise cancelling headphones (essential).

What’s your perspective or approach to work/life balance? Identify that one passion you have in your personal life, the one that makes you feel the most like yourself, and make time to do it every week. For me, it’s playing music. That said, my work life balance still sucks.

Are there any work rituals critical to your success? I have some basic rituals (tea and oatmeal in the morning, scheduling “writing time” each day) but I think that it’s the opposite of ritual that helps drive my personal success. I like to inject as much weirdness into the day as possible. That may mean taking laps around the office, teaching myself to “floss” for no reason (look it up), or coming up with random non sequiturs. I hate normality and try to constantly project extreme exuberance. It keeps me amped up and positive and keeps the creative juices flowing. It also makes my co-workers think I am insane.

What apps/software/tools can’t you live without? I live in Powerpoint, I zone out to Twitter and I stay connected in Slack. But I don’t feel like I need any of them THAT much.

What’s your workspace like? My clutter is mostly food and drink related. It’s a thing.

What’s your best time-saving shortcut or lifehack? I read that highly successful people don’t make lists, they build schedules. I am always underwater and the only way to stay sane is to completely compartmentalize my activities. I focus on one thing at a time and everything else simply doesn’t exist. The downside of this is I often get lost in the moment and miss the next thing or meeting. Got a work on that part of the equation.

What are you currently reading?  Between the World and Me by Ta-Nehisi Coates. Don’t be afraid to know.

Last thing you do before leaving work? I clean up the little things that I didn’t get to, while doing the bigger things during the day.

Who are some mentors or influencers you wish to thank or acknowledge? Err….Lemmy from Motorhead??

Name some supportive people who help make it possible to do what you do best? I have a unique role for a marketer, as a living sub-brand for my company. I have to credit my CMO, Joe Hyland, for giving me the freedom and encouragement to do what I do best. I also work with an amazing team of people who really make the magic happen. There are simply too many to name (hi Aman).

What’s the best advice you’ve ever received? “Do it again, but this time don’t suck”. From our Video Director Mike.

Name a guilty pleasure TV show The Great British Baking Show. It restores my faith in humanity.

Anything else you want to add? If you are doing it the same way as you did it before, you are doing it wrong. If you are doing it the same way everybody else does it, you are doing it wrong. What makes us different is what makes us great. And don’t be an asshole. Ever!

Fill in the Blank: I’d love to see Robert Rose answer these questions.


Nominate someone here.