By Matt Heinz, President of Heinz Marketing

“How I Work” is one of my favorite things… we modeled ours after Inc Magazine and Lifehacker’s This Is How I Work Series.

For a few years now we’ve been honored to feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week, we’re pleased to feature, Daina Middleton, CEO at Ansira.

If you follow her you know she is an author (2 books), explorer, artist, naturalist, feminist, participant marketer, transformational executive coach and she is Igniting the  movement.

Here in her own words is how she does it all:

Location: Dallas, TX

Number of unread emails right now? 174

First app checked in the morning? Outlook

First thing you do when you come into work? Prepare for the day

What is your email management strategy? Manage urgent items, respond to the rest through a sort/file priority system.

Most essential app when traveling? Airline apps

How do you keep yourself calm and/or focused? Get enough sleep and take needed breaks. One technology-free day each weekend.

What’s your perspective or approach to work/life balance? Balance is not a good word because it implies everything is always equal. I prefer to approach my work in a “centered” manner, meaning some days it tips more toward work and other days it tips toward home. The point is I am in control of choosing where to focus base on the needs at hand.

Are there any work rituals critical to your success? Start very early to get organized and avoid traffic. Spend that early morning time thinking about the larger picture rather than getting immediately sucked into the tactical activities.

What apps/software/tools can’t you live without? Evernote – finally allowed me to stop killing trees; MacBook Air because it is light to carry, stays cool and it lasts forever.

What’s your workspace like? Ever changing, energetic and inspiring.

What’s your best time-saving shortcut or lifehack? Systematizing simple things. For example, I designed a travel laptop system that masquerades as a beautiful bag. It’s designed to go through security easily and keeps track of things simply yet is a beautiful fashion statement.

What are you currently reading? “Educated” by Tara Westover

Who are some mentors or influencers you wish to thank or acknowledge? Katharine Graham,  Gloria Steinem, Melinda Gates and my mom Sandy Thixton.

Name some supportive people who help make it possible to do what you do best? My husband who is the CEO at home. He keeps everything running, working, organized and thought through. I don’t have the time to do it.

What’s the best advice you’ve ever received? Believe in yourself.

Name a guilty pleasure TV show: Poldark

Anything else you want to add? Never stop learning.

Fill in the Blank: I’d love to see Michelle Obama answer these questions.


Send us your nominations!