In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Your Prospects Don’t Care About What You Sell
You shouldn’t be starting off your prospect calls explaining what you’re selling. Your prospects just don’t care. Thanks for your thoughts, Mark Hunter.

7 Ways to Build Lasting Customer Relationships
Many marketers focus more on creating great content machines than creating great customer relationships. This type of marketing just doesn’t cut it anymore. Thanks for the tips, Khyati Sehgal.

Research Tells You How to Pick Better Images for Social Media
What can your brand do to improve engagement on social media? You have to think visually. Thanks for the article, Manish Dudharejia.

The True Cost of Keeping “C” Players
Do you know who your C Players are in your Sales Organization? Making your number might depend on it. Great insight, Ralph Vetsch.

Successful Podcasts’ Share Seven Qualities
You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Thanks for your insight, James Obermayer.

What is Conversation Intelligence? (Every B2B Sales Leader Should Know)
Are you familiar with conversation intelligence? You should be! Great read via ExecVision.

What I Learned From Having Steve Jobs Swear At Me
It turns out that criticism can be effective even when it’s not constructive—at least, at Apple. Thanks for your insight, Ken Kocienda.

The to-do list method for people with crazy lives and short attention spans
Productivity science is generally unkind to standard to-do lists. But here’s a method that might work for you. Thanks, Lila MacLellan.

Five Considerations To Help Make ABM About Your Audience, Not Automation
ABM provides better tactics and technologies to reach your named accounts, but once you get to them, you still must meaningfully engage with the people inside those accounts. Thanks for your thoughts, Bryn Powell.

The Elusive Art of Going Viral on Twitter
A fun read on some tips for going viral on twitter. Thanks, Luke O’Neil.