In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
10 ways to eliminate or reduce time wasted in unnecessary meetings
Meetings are a way of life in company culture, but not all of them are necessary. Here are some methods to ensure you make the best use of your time on company hours. Thanks for the advice, Scott Matteson.
4 Things Your Welcome Email Must Do (and Probably Doesn’t)
First impressions are important! Here’s how to make your welcome emails more effective. Thanks for the tips, Ryan Pinkham.
Gated vs. Ungated Content: What, Why, Which and When
When is the appropriate time to gate or not gate your content? Thanks for your insight, Carlos Gil.
Should I Design My Demand Gen Landing Pages for SEO?
Should SEO be a factor in designing demand gen landing pages? Great insight from Spear Marketing.
Why Kodak Died and Fujifilm Thrived: A Tale of Two Film Companies
A closer look at how these two companies ended up in different directions. Thanks for the great read, Oliver Kmia.
10 B2B Marketing Experts’ Killer Customer Retention Strategies to Decrease Customer Churn
Don’t lose your customers! Check out these tips. Thanks, Daniel Loest.
A 9-year-old Canadian girl figured out a brilliant way to sell all her Girl Scout cookies
Some smart sales strategies learned from a 9-year-old girl scout. Thanks for the read, Alison Griswold.
Report: One-Third of Marketers Say Lead Nurturing Has No Impact
Interesting read on lead nurturing and its effectiveness. Via Spear Marketing.