By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. We started our own weekly series a few years ago where we feature a new B2B sales, marketing or business leader. You’ll recognize many of the names but there are many more to watch as well! You can catch up on everyone we’ve featured thus far here.
This week I’m excited to feature Andrea Larick, speaker engagement manager for UBM and Content Marketing Institute. I had the pleasure of working with Andrea this year in advance of Content Marketing World, and I honestly have no idea how she herds so many cats into formation for this great conference.
Here in her own words is how she gets stuff done
Location: Cleveland, OH
Number of unread emails right now? 14
First app checked in the morning? Email (personal) and then Instagram
First thing you do when you come into work? Turn music on and check emails
What is your email management strategy? I go through all of my new messages and answer the “easy” emails right away. Anything that takes more time answering gets flagged until my brain is fully firing. Everything is answered within 24 hours – I don’t like to keep a full inbox, it’s too stressful to see that number increase throughout the day.
Most essential app when traveling? Spotify and the airline app to check flight details.
How do you keep yourself calm and/or focused? I create a To Do list each day which keeps me focused and on task. I also workout every morning before starting my day which gets me in a good mental state.
What’s your perspective or approach to work/life balance? I’m not sure work and life will ever be balanced. I really try to focus on what I’m doing at the moment and give it 100% of my attention when I’m doing it. If it’s work, I don’t take personal calls or emails. When it’s family time, I try to push work out of mind until the next day so I can give all of my focus to my family.
Are there any work rituals critical to your success? Post-It Notes are my lifesaver! I keep a big stack near my computer and if something comes up that’s not already on my To Do list, it goes on a note. My desk is littered with them but it’s so gratifying to crinkle them up and throw them away once you’ve finished the task.
What apps/software/tools can’t you live without? Excel is a must for everything that needs organizing. And I’m a big pen/paper person so everything gets written in a spiral notebook that I keep to reference, if needed.
What’s your workspace like? I pretty much only need my laptop, Post-It notes, spiral notebook and a pen to work with. Everything stays fairly neat until I have 10+ notes stuck to my desk at one time, but even that’s pretty organized.
What’s your best time-saving shortcut or lifehack? The two keyboard shortcuts I use all day, every day is Command/Tab to flip between programs on my computer (without needing the mouse) or Command/F to search for specific words. Before these two shortcuts came into my life, I moved so much slower!
What are you currently reading? Girl, Wash Your Face…best personal development book ever, very inspiring.
Last thing you do before leaving work? Create my To Do list for the next day.
Who are some mentors or influencers you wish to thank or acknowledge? Kelley Whetsell, former event planner for CMWorld. I started working with Kelley when I first got started in the planning business and we’ve basically grown up together. She really has it all together and can get everything done with an authentic smile on her face.
Name some supportive people who help make it possible to do what you do best? Stephanie Stahl, GM, Content Marketing Institute is my boss and is a huge, daily source of inspiration. She juggles so many tasks but always takes the time to listen to your ideas and encourages you to implement them. She’s the first person to cheer you on for your success and never appears to be frazzled or too busy for anyone on her team. I honestly don’t think she ever sleeps!
What’s the best advice you’ve ever received? Do something you enjoy and you’ll never work a day in your life. I love working with the CMWorld speakers. They are all so fun and innovative. I’ve learned so much from all of them throughout the years.
Name a guilty pleasure TV show. This is Us – always an emotional rollercoaster. Or Cupcake Wars because if I wasn’t a meeting planner, I would most definitely be baking cakes.
Fill in the Blank: I’d love to see BLANK answer these questions. Ann Handley, MarketingProfs – she IS the Tina Fey of content marketing you know!
Nominations accepted here.