In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Why Training is an Event and Learning is a Process
Focusing on learning and the learning process sets a higher bar than delivering training. Great article, Kevin Eikenberry.
Lead to, Not with, Differentiation and Capabilities
Lead your audience to what makes you special rather than leading with what makes you special. Thanks for your insight, Hank Barnes.
In the Relationship Era, No One Should Be Marketing to Strangers
Whether or not this is good life advice that people should follow, it’s a saying that most are familiar with. Great insight, Grace Lau.
6 Components of a Perpetual Demand Generation Program
What makes Demand Generation perpetual? Thanks for your insight, Emily Thornton.
Here’s why you need to separate praise from feedback
Mashups are great, but not when it comes to praise and feedback. Some things need to stay separate. Great insight, Jennifer Miller.
The Hidden Force Accidentally Driving Your Prospects Away
The next time your customer seems put off by your approach or doesn’t seem interested in the plan you’ve laid out, ask yourself if you’ve inadvertently triggered their sense of reactance by limiting their freedom and choice. Thanks for your thoughts, David Priemer.