In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Training Your Prospect That You Will Go Away
A single attempt to call your dream client is not prospecting, and you can’t expect it to produce any real results. Thanks for your input, Anthony Iannarino.
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
Copy is only good if it attracts attention, generates interest, and creates conviction, in that order. Great article, Clifford Chi.
Why Your Sales Enablement Tools Aren’t Working and What You Can Do About It
There are some things technology simply can’t do when it comes to sales enablement. Thanks for your advice, Colleen Stanley.
Six Things Stalling Your Account-Based Marketing Strategy, and How to Fix Them
Some great advice for fixing your ABM strategy. Thanks, Mike Raley.
Is it Fraudulent to Spend Money on Lead Gen Without an ROI?
A great read on a controversial subject. What do you think? Thanks for your thoughts, James Obermayer.
Here’s why you need to separate praise from feedback
Mashups can be great, but not everything should be put together. Thanks for your insight, Jennifer Miller.
The Naughty Little Secrets Sales & Marketing Keep from Each Other
By now we should know that sales and marketing should be working together. So why the secrets? Thanks for the article, Lee Bartlett.