By Matt Heinz, President of Heinz Marketing

Over three years ago, we started our own “How I Work” series… inspired by one of my favorite recurring features in Inc Magazine as well as the version by Lifehacker.

Every week on Thursday we feature a new B2B sales, marketing or business leader here– and recently updated our standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m excited to feature (again!) Deb Calvert, author of the best-selling book Stop Selling & Start Leading.  We featured Deb in this series a few years ago but since our questions have changed, we wanted her to come back again.

Here in her own words is how she gets everything done.

Location: Rural Missouri, just south of Kansas City

Number of unread emails right now? ZERO! That happens twice a day for me.

First app checked in the morning? Calendar, then news

First thing you do when you come into work? List my top 3 priorities for the day

What is your email management strategy? Respond within 24 hours, check 4 times a day, use filters

Most essential app when traveling? I need them all! Uber – hotels – airlines – Yelp – Google maps… Couldn’t imagine traveling without these anymore

How do you keep yourself calm and/or focused? One thing at a time. I think multi-tasking is a myth… or I’m just not someone who can handle it!

What’s your perspective or approach to work/life balance? Work is just a means to an end… I get inspired to work by thinking about the end I’m working for at any given time

Are there any work rituals critical to your success? Productivity rituals about how to move things off my computer or list quickly and effectively. This includes having multiple browsers and tabs open so I can check and respond very quickly to requests and action items.

What apps/software/tools can’t you live without? CrystalKnows for personalizing emails, AeroLeads for checking email addresses of prospects, VooPlayer and PowToons for videos, AudioHero for sound clips, Slack for work projects, HubSpot for everything else related to sales and marketing…

What’s your workspace like? Organized (a place for everything and everything in its place!). I can’t stand to waste time looking for something I need.

What’s your best time-saving shortcut or lifehack? Before saying “yes” to anything, I force myself to evaluate it based on pre-determined criteria (which I set quarterly) to make sure what I’m doing serves the outcomes I’m looking fo

What are you currently reading? No Ego by Cy Wakeman

Last thing you do before leaving work? Write a “thank you” note to someone who made a positive difference in that day

Name some supportive people who help make it possible to do what you do best? My husband, the folks at protocol80 (digital agency), and out team at People First Productivity Solutions

What’s the best advice you’ve ever received? When faced with choices about where to work or what projects to accept, always pick the one where you can learn the most

Name a guilty pleasure TV show — What Is Jeopardy?

Anything else you want to add? My mantra: “What was is not what is” reminds me to stay nimble, never assume, and adjust to new and emerging realities

Fill in the Blank: I’d love to see BLANK answer these questions. Carol Moser, Carole Mahoney, and Jamie Crosbie


Whom would you nominate