In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

4 Ways Companies Can Bring Humanity Back to Business
Sales and marketing don’t have to be a numbers game, humans need connection. Thanks for the advice, Matt Singer.

Influencer Study Puts Email Last In ROI
Of 150 marketers polled, only 2% say email produces the best ROI. Thanks for the article, Ray Schultz.

Keep Prospects Engaged: 7 Tips for Getting Leads Unstuck
Don’t let your leads stay stuck! Thanks for the tips, Jenny Traster.

13 Common Phrases That Can Ruin Your Sales Script
Some things you might want to avoid when it comes to your sales script. Great read via Forbes.

How to Measure Event Marketing Performance and ROI
Events are one of the biggest marketing expenses, but why do so few marketers measure the impact of these initiatives? Thanks for your thoughts, David Becker.

Consumers Have Stated Their Needs. It’s Time for Marketers to Actually Listen
Listen to what your consumers are actually saying. Great advice, Joe Hyland.

Stop Chasing Customers You Can’t Help!
What’s the fastest way to improve sales productivity? It might be this simple. Thanks, David Brock.

The Cardinal Sin When It Comes to Leads
There are many mistakes you can make when provided with a lead, but make sure you’re not doing this one. Thanks for your insight, Anthony Iannarino.

2019 Prediction: Developing Video For Each Stage Of The Buyer’s Journey
Will video be integrated fully into the sales process? Thanks for your thoughts, Diane Primo.

3 Sets of Data Every CMO Should Be Analyzing for B2B Sales Enablement
There are a lot of different metrics for a CMO to pay attention to today, but which ones should they be focusing on? Great insight, Millie Blackwell.