By Matt Heinz, President of Heinz Marketing  

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series.

Check here every Thursday for our own version featuring a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m excited to feature Jeff Anderson, founder of Evergreen Market in Seattle.  A serial entrepreneur and fellow Husky alum, Jeff has built numerous successful businesses in a variety of industries.  He’s also actively involved in the local EO (Entrepreneur Organization) Seattle chapter giving back to fellow business owners.

Here in his own words is how he does it.

Location: Seattle (Eastside and Southend)

Number of unread emails right now? Zero.  I read my emails, reply to them (or delete) and then file them.  I usually have less than 10 emails in my inbox and treat them as my task list.

First app checked in the morning? CNN, to see what craziness is happening in the government.

First thing you do when you come into work? Say Hi to my co-workers, then check calendar & email.

What is your email management strategy? See #2; keep inbox limited to stuff I need to do.  File it in the appropriate place (I have one ‘old mail’ folder that 99% of completed emails goes into, then 3 other folders that are thing to do that are less important.  These are for Home, Work and EO)

Most essential app when traveling? Google Maps.  I hate getting lost OR asking for directions.

How do you keep yourself calm and/or focused? Alcohol, Cannabis, Exercise, Sleep, Golf

What’s your perspective or approach to work/life balance? That I will never arrive to the point of nirvana.  Balance isn’t a destination but something to monitor and check-in with.

Are there any work rituals critical to your success? Attitude.  Make today better than yesterday.  Walk that talk and others will follow.  Incremental improvements add up to excellence.

What apps/software/tools can¹t you live without? I am super fortunate to have a CFO and Data Analyst that crunch finances and data to allow me to make decisions and track outcomes.

What’s your workspace like? Desk, 2 monitors, phone, printer.  Messiness comes and goes.  Nice chair for people to come and chat when that happens (once or twice a day).

What’s your best time-saving shortcut or lifehack? Take the big items on as soon as possible.  Difficult issues weigh me down, so having difficult conversations and solving important issues can never be done soon enough.

What are you currently reading? Never Split the Difference by Chris Voss.

Last thing you do before leaving work? Kiss the wifey goodbye.

Who are some mentors or influencers you wish to thank or acknowledge? Besides my mom and wife, I have to say EO.  Such a great support group for entrepreneurs and great learning.

Name some supportive people who help make it possible to do what you do best? Again, besides my mom and wife, my Business Partners, Eric Gaston and Arne Nelson.  I have a ton of co-workers that make me better each day, too.  My former business coach

What’s the best advice you’ve ever received? Its always darkest before the dawn.  A few years ago when I was in a dark place and didn’t think it could get much worse, a friend told me that.  It gave me hope that tomorrow could be better.  And it did.

Name a guilty pleasure TV show Ozark