In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Rethink Marketing: Using Podcast Interviews As a Lead Gen Tactic
A look at how podcasts can serve as a grea lead gen tool. Thanks for your thoughts, Tom Schwab, via Nathan Isaacs.
Why Content + Data Is The Key To Enabling Buyers In The Experience Economy
With buyers in more control now than ever, the role of B2B marketers is shifting too. Thanks for your insight, Nick Edouard.
Engagement-Based Attribution: A Deep Dive into The Most Accurate Way to Assign Value to ABM
A look at why attribution can be so challenging for marketers. Thanks, Grant Grigorian.
Use Direct Mail To Get The Attention Of Your Digital-First B2B Buyers
A look at using direct mail to avoid getting your messages ignored. Thanks for your thoughts, Steven Casey.
B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand
A great podcast looking at how to shift your focus to meet the rising demands of today’s B2B buyers. Thanks, Elle Woulfe.