In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

The Importance Of Organizational Culture For Sales Teams, with Justin Hiatt, Episode #103
Great podcast and recap on the importance of organizational culture. Thanks, Mario Martinez Jr..

Why is No-One Talking About B2B Creative?
Is B2B creative an afterthought now? Maybe it shouldn’t be. Thanks for your insight, Howard J. Sewell.

How Account-Based Marketing Can Boost Sales Enablement in Your Company
Some sales teams are still hesitant to join the world of ABM, but implementing an ABM strategy might be the best way to bring an effective sales enablement effort to your organization. Thanks for your input, Marne Reed.

Demand Generation and Thought Leadership: Why You Need Both
Do you really know the terms ‘demand generation’ and ‘thought leadership’, and why you need both? Thanks for your thoughts, Mo Mouser.

Why Demand Generation Marketing Is like College Football
A fun look at the commonalities between demand generation and college football. Great article, Lynnie Lucas.

Let Me Explain: Multi-Channel vs. Cross-Channel vs. Omni-Channel Marketing
There can be a lot of confusion about all these terms, here’s a breakdown of each. Thanks, Nedra Hutton.

How do we build a next generation digital marketing strategy?
A look at what to think about when it comes to your next digital marketing strategy for the new generation. Great insight, Barb Mosher Zinck.

3 Tips to Create a Welcome Email That Converts
Users are excited about opening their welcome emails because they’re expecting it, but how do you get those conversions? Thanks for the tips, Jared Atchison.

Decoding How Customers Buy (And Why They Don’t)
We might think we know our customers, but do we really know them and why they buy our products? Thanks for your thoughts, Kate Harrison.

Keeping Leads Warm: How Sales Managers Can Smooth the Handoff Between Marketing and Sales
Time may heal all wounds but, it kills all deals. Thanks for the article, Dave Mattson.

How to Craft a Brand Manifesto [Guide + Examples]
A look at some brand manifesto examples and why they work well. Thanks, Clifford Chi.