By Matt Heinz, President of Heinz Marketing

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series.

Weekly we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions for our own series.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m pleased to feature our newest team member, Chris Goetze, Senior Engagement Director at Heinz Marketing.  Chris’ 20 years’ mix of marketing, creative and technology backgrounds is a boon to Heinz Marketing’s clients who benefit from his extensive experience in lead generation and online advertising. Chris lives in Seattle with his wife and three daughters. In his spare time he enjoys fly fishing, playing guitar and sipping fine bourbon.

Here in his own words is how he works.

Location: I work in Redmond and reside in Kenmore, Washington. Here’s a little known fact about Kenmore: During the prohibition, the city once had a famous speakeasy called The Blind Pig. It was located right on the lake so that their illegal hooch could be dumped into the water quickly and easily should it become necessary. I wish it was still there.

Number of unread emails right now? Right this minute, I have 11 unread emails in 4 accounts. But that is really bothering me…I need to go check.

First app checked in the morning? I scan my email for anything that can’t wait until I get into the office, and then go to a handful of news apps to make sure the world and the markets aren’t going to blow up.

First thing you do when you come into work? Smile and say “Good morning” to my wonderful boss of course! Then it’s another scan of email and a fresh cup of coffee.

What is your email management strategy? I like to organize and file periodically. Then I just “let it ride” the rest of the time.

Most essential app when traveling? For car travel it would be Waz. I like the police alerts and it always knows my next destination. For air travel I rely on SeatGuru to check for extra leg room (I’m 6’6” tall).

How do you keep yourself calm and/or focused? I have 3 teenagers at home so work is the calmest part of my day. However, I like to monitor my personal stress level and then go outside for some fresh air when needed. And coffee keeps me focused.

What’s your perspective or approach to work/life balance? Work hard and play hard. Keeping it balanced is always a challenge, but today’s technology helps a lot.

Are there any work rituals critical to your success? Coffee, coffee, coffee. That, and just be kind to people. They usually are nice back. That makes for stronger relationships that lead to greater success for everyone in the workplace.

What apps/software/tools can’t you live without? I’m on a Mac and rely on Omnigraffle for visualizing complex concepts. Evernote keeps my life documented and organized. And Things keeps me on task with all my to-do lists.

What’s your workspace like? My desk is clean and organized. I need it that way before I can even start to think about work!

What’s your best time-saving shortcut or lifehack? I like to meet face-to-face whenever possible. You can get so much more accomplished in a real 10-minute conversation than you can in a 2-day, back-and-forth email chain. Plus, human contact is good for you!

What are you currently reading? Just finished Dark Matter by Blake Crouch. It’s a mind bender! Next up is Lexicon by Max Barry.

Last thing you do before leaving work? Make a mental note of all the slackers who left before me. 😉 I also update my to-do lists and prioritize for the next day.

Who are some mentors or influencers you wish to thank or acknowledge? My Dad for attempting to instill his incredible work ethic in me. If even just a little of it sticks, then I’ll be successful. Thanks Dad!

Name some supportive people who help make it possible to do what you do best? My wonderful family keeps me going, keeps me laughing and their unbelievable support makes all of this possible.

What’s the best advice you’ve ever received? When the going gets tough, the tough get going. Simple, but true. It gets me through the difficult times.

Name a guilty pleasure TV show: It’s a tie…”The Detour” and “Antiques Roadshow”. I always have to find out how much that ugly old figurine is worth! Please don’t tell anyone.

Anything else you want to add? Hug your loved ones often.

Fill in the Blank: I’d love to see BLANK answer these questions. Will Ferrell


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