In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Rethink Marketing: Why Does Your Sales Team Hate Your CRM?
A great podcast with Adam Honig on why your sales team hates your CRM. Via, Act-On Software.

What Makes a Good ABM Marketer?
Hiring the right person to lead your ABM efforts is one of the most important things you can do ensure success, but how do you know who the right person is? Thanks for the hiring advice, Brandon Redlinger.

Empathy and the Customer Experience
Just how important is empathy to the customer experience? Thanks for your thoughts, Peter Armaly.

Is April Fools’ Day Worth the Risk for Brands?
A look at why an April Fools headline might not be worth the risk. Great article, Ann Gynn.

5 (More) Secrets of Great Storytellers
Some helpful secrets for being a better story teller, for those of us that it’s not so natural to. Thanks for the tips, Kim Moutsos.

What the Numbers Say About Mobile’s Place in B2B Marketing
An interesting look at some of the history of B2B Marketing and where mobile belongs in it today. Thanks, John Reese.

The Problem With Assumptions
You know what they say happens when you assume… Here’s how it can affect your sales. Thanks for the article, Mark Hunter.

The Good, The Bad And The Ugly Of Partner Marketing
A closer look at all the parts of partner marketing. Thanks for your insight, Sam Darawish.

The Importance of (B2B and B2C) Customer Reviews
Customer reviews can be more powerful than you think. Thanks for your thoughts, Ethan Schrieberg.

How to Stop Leaving Money on the Trade Show Floor
Don’t let trade shows be a big waste of time, energy, and money. Thanks for putting these tips together, Alice Heiman.