In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Rethink Marketing: Why Does Your Sales Team Hate Your CRM?
A great podcast with Adam Honig on why your sales team hates your CRM. Via, Act-On Software.
What Makes a Good ABM Marketer?
Hiring the right person to lead your ABM efforts is one of the most important things you can do ensure success, but how do you know who the right person is? Thanks for the hiring advice, Brandon Redlinger.
What the Numbers Say About Mobile’s Place in B2B Marketing
An interesting look at some of the history of B2B Marketing and where mobile belongs in it today. Thanks, John Reese.
The Good, The Bad And The Ugly Of Partner Marketing
A closer look at all the parts of partner marketing. Thanks for your insight, Sam Darawish.