In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Forget What You Think You Know About Content Marketing: B-to-B CMO Spotlight
Over the top content just doesn’t cut it anymore. Thanks for your thoughts, Drew Neisser.

Do You Think Stereotypes and Personas Are Synonymous?
A look at the difference between stereotypes and personas. Thanks for the clarification, Ann Gynn.

3 Challenges Facing Sales Enablement Professionals
Some of the biggest challenges for sales enablement professionals when it comes to selecting a solution. Great article, Carson Conant.

Lead by responding
Leadership is about being willing to make hard calls, but it’s also about returning them. Thanks for your insight, Steve McKee.

Lead Nurturing: 5 Useful Tactics to Get More Opportunities
Lead nurturing can be easier said than done. Here’s some helpful tactics for more opportunities. Thanks for the tips, Brian Carroll.

Your Technology Investments May Not Deliver The Productivity Gains You Expected
Trends in US productivity show that increases in tech spending don’t raise overall US productivity as much as in the past. Great insight via Forrester.

How to Make Your Content Personalized but Not Creepy
It can be hard to find the balance between personalized and creepy. Here’s some great advice on the subject. Thanks, Larry Lubin.

Tips for Optimizing Your Website for A More Personalized Customer Journey [Infographic]
Great infographic on optimizing your website to deliver a more personalized customer experience. Thanks for the visual, Helen Veyna.

5 Reasons Your B2B Website Visitors Don’t Convert
A look at 5 reasons your website visitors aren’t converting and what to do about it. Thanks for the advice, Jeremy Durant.

What Axe Throwing Taught Me About Content Marketing
An interesting analogy about content marketing. Great read, Amanda Nelson.