In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
What Is an API? A Straightforward Definition for Non-Developers
A closer look at what exactly an API is. Thanks for the clarification, Bridget Poetker.
The 7 Core Roles of a 2020 Content Marketing Team
A look at some roles important to the function of content marketing in the business. Thanks for your insight, Robert Rose.
How to Succeed at Creating a Culture of Accountability [Podcast]
Great podcast on how to create a culture of accountability via Sandler Training.
8 Common Email Marketing Mistakes to Avoid in 2019
Some things to consider when it comes to your email marketing strategy. Great advice via Quicksprout.
Adding an Account-based Lens to Social Media
5 key steps to consider when building an account-based social strategy. Thanks for your thoughts, Stephen Scowcroft.
Own Your Process to Stay Out of the Procurement Pit
Don’t blindly go along with a buyer’s direction just to score obedience points. Thanks for your insight, Mike Weinberg.
How to Be Intellectually Curious in Sales
It’s important to seek to understand why and how things work when it comes to your sales strategy. Great article, Anthony Iannarino.
No One Is Reading Your Blog
A little motivation to write better and some tips to improve your blog. Thanks, Chris Brogan.
How to Conduct a Content Audit for More Data-Driven Content Marketing
Doing a content audit will help you see the bigger picture and point out the gaps and areas for improvement. Thanks for the tips, Victoria Hoffman.
3 Key Components of Value Propositions
Your buyers don’t care about what you’re selling, they care about what it does for them. Thanks for your insight, Jill Konrath.
