In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Replacing The Sales Funnel With The Sales Flywheel
Should we be changing our current model? Or should we be fixing the fundamentals of the models we already use? Thanks for your thoughts, David Brock.
How to Improve Your Writing Skills and Escape Content Mediocrity (Infographic)
A great infographic with tips for improving your writing skills. Thanks, Caroline Forsey.
How to Scale Your Account Based Marketing Efforts Faster
A three-tiered approach for scaling your ABM efforts. Thanks for the advice, Jon Miller.
Do These 4 Things to Strengthen Your Nurture Program
Relationships are important and take a lot of work, so why wouldn’t you apply the same strategies to your nurture program? Thanks for the strategies, Karen Morad.
The 3 Step Process to Increasing Your Website Conversion Rate
There is no magic secret to CRO, but there is a process you can follow that might help. Thanks for your insight, Shanelle Mullin.
Transactional Sales Require a Consultative Sales Approach
Just sending a quote isn’t going to cut it anymore, you’re better off with a consultative approach. Thanks for your thoughts, Anthony Iannarino.
Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar
Sometimes filling your editorial calendars means waiting for a flash of creative inspiration to strike, but when you don’t have time to wait, try some of these great strategies. Thanks, Kim Moutsos.
What Is a Wireframe? (+How to Create One in 5 Simple Steps)
A closer look at the ins and outs of wireframing. Great article, Bridget Poetker.
The Secret to ABM: Balancing Technology with the Human Touch
A look at how finding the balance between technology and human touch will help you strike gold. Thanks for your insight, Wolfram van Wezel.
3 Ways Your Sales Rep’s Selling Style is Frustrating Your Buyers
Everyone has unique selling styles, but here are somethings to avoid in order to keep your customers happy. Thanks for the tips, Anita Greenland.