In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Leaders: Three Questions You Should Ask About Technology Before You Commit to It.
A few things to consider before you commit to a new software tool. Great advice, Dave Mattson.
How To Map The Emotional Journey Of Your Customer Experience
It’s important to ensure that your customer’s positive emotions outweigh the negative ones when it comes to their experience. Great article, Martin Powton.
How to Use Social Media for Sales Research
The amount of information about buyers that’s available via social media is vast, here’s how to take advantage of it for your sales research. Thanks for the tips, Mike Schultz.
6 Product Management Practices to Apply to Your Content Marketing
A look at the pros of using product management rather than content strategy when it comes to your content marketing. Great read, George Terry.
I create presentations at Microsoft. Here’s how I avoid “Death by PowerPoint”
Some great tips from a pro on getting your message across in a way that’s clear, comprehensible, and even enjoyable. Thanks, Monica Lueder.