In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How to Do ABM at Scale (Without Killing Your Team)
ABM isn’t just about accounts, it’s still about people. Thanks for your insight, Elle Woulfe.
Nurturing a Company Culture That Enables Sustainable Revenue Performance
Everyone in a company has a stake in revenue performance, and they all play a part. Great article, Jay Mitchell.
How Top Salespeople Anticipate and Manage Resistance
Some important tips for anticipating resistance and how to manage it. Thanks, Dave Kurlan.
5 Ways to Optimize Sales Activities with Dashboards
How to use a sales dashboard as a great optimization tool. Thanks for the advice, James Dillon.
The 13 Types of Landing Pages & How to Pick One for a Campaign
A closer look at all the different types of landing pages and how to pick one. Great article, Meg Prater.
Emotion and Empathy: The Storytelling Keys to Content Marketing
Storytelling is the very essence of content marketing. Here are some tips for how to use it to your advantage. Thanks, Michael McNichols.
When to Say Good-bye: How to Handle Inactive Prospects
Sometimes it’s hard to let go of those prospects that just aren’t engaging anymore. Thanks for the tips, Anna Burrell.
A Study of More Than 250 Platforms Reveals Why Most Fail
A look at the two types of platforms and why some might not be working. Great read, David Yoffie, Annabelle Gawer, and Michael Cusumano.
Push Back on Process & Procurement. Play to Win. Produce the Best Client Outcome.
Why it’s to your advantage to drive process as opposed to acquiescing to your prospect’s every wish. Thanks for your thoughts, Mike Weinberg.