By Lauren Dichter, Marketing Consultant at Heinz Marketing
“From recipe recommendations just for you to handy tools and helpful videos, Yummly has everything you need to improve life in the kitchen.”
I first heard about this website when I started googling the individual items I had in my fridge/pantry that were going to go bad if I didn’t use them quickly; a few weeks ago I looked up “sweet potato zucchini chicken” in Google and it spit out 27,500,000 results in .41 seconds, one of which was a Yummly webpage titled “10 Best Zucchini Sweet Potato Chicken Recipes”.
A search couldn’t have gone more perfectly! That’s when I decided it might be worthwhile to download the app version. Here, I’ll walk you through that process so you can see if this app makes sense for you.
The first page you see once you open the just-downloaded app looks like this:
It has 26 different types of cuisine to choose your favorites out of! I could’ve chosen all 26, but I decided to let the app do its personalization, so I only selected 9..
After hitting the “Next” button you’re taken to a page asking about allergies and diet. The allergies the app lets you choose from are dairy, egg, gluten, peanut, seafood, sesame, soy, sulfite, tree nut, and wheat.
But to me, the diet section is the coolest. It lets you choose from: ketogenic, lacto-vegetarian, vegetarian, low fodmap, ovo vegetarian, paleo, pescatarian, and vegan. Although I’m somewhat allergic to dairy, I don’t choose it because I love cheese too much! But I do opt for the “low fodmap” diet, since I’ve heard I should try it out.
Next, Yummly asks if I dislike any particular foods. There are many options but there’s also a “fill it in yourself” type of box if you don’t see the food you dislike as an option. Since there’s nothing I don’t like, I skip this step 😊
The next page asks, “How would you describe your cooking skills?” Since I’m fairly new at this, I choose “beginner”.
Next page asks me to select what recipes appeal to me, and I’m given 30 recipe options of all kinds. Some desserts, some dinners, some drinks! In my experience, this way of gathering preference data tends to produce pretty spot-on suggestions.
Now my customer experience is fully personalized! At this point, I can start saving recipes to different collections so that if I need a recipe for a side dish, I can open up the “Sides” collection and choose something quickly.
But what I’ll use the most—hands down—is the search page, which prompts you to “use up an ingredient you have on hand.” Maybe even unintentionally, this app turns out to be a great way to hold myself accountable for reducing food waste!
So, if you enjoy cooking or want to learn how to cook at your own level with your own food preferences in mind, give Yummly a shot! Your grumbling tummy will thank you.