In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Learning From Failure
Sometimes failure can be the key to future success. Thanks for your thoughts, David Brock.

5 Ways To Reinvent The B2B Customer Experience To Boost Engagement
Some great advice or boosting your customer engagement. Thanks, Sam Makad.

How To Prepare For The Coming Recession
Insight on becoming an adaptive enterprise to survive the coming recession. Great article, J.P. Gownder.

4 Things CMOs Can Do to Prolong Their Tenure
Some things for CMOs to consider if they want to ensure their place in their company. Thanks for the tips, Steve Olenski.

The Phone Diet: How I cut back on my favorite technology — and why it made a big difference
Do you need help detoxing from your phone addiction? Here are some great ways. Thanks, Adam Schoenfeld.

How to Write a Creative Brief in 7 Simple Steps [Examples + Template]
Some awesome tips for writing creative briefs if you’re just starting out. Thanks for the advice, Pamela Bump.

Marketers Lack Confidence Measuring Content Impact
A closer look at measuring your content impact. Thanks for your insight, Jon Gingerich.

8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of
Some marketing tactics you might want to check out if you’re looking to cut costs and see better results.Great tips, Adam Torkildson.

The Shift From Sales Reps to Trusted Advisors
Buyers today are more educated, and with that, their expectations of salespeople have also increased. Great article via Seismic.

The Books That Taught Me How to Sell
A look at some great sales books to check out. Thanks for your suggestions, Anthony Iannarino.