By Matt Heinz, President of Heinz Marketing
It’s our honor to feature a new B2B sales, marketing or business leader every week with our own version of “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m excited to Eric Martin, Vice President, Account-Based Marketing, SAP North America
Eric Martin is VP, Account-Based Marketing, at SAP North America. In this role Eric is responsible for leading a team that delivers customer-specific marketing plans and tactics, and drives acceleration marketing tactics within the NA market. Previously, Eric led Customer Experience Marketing, and Partner and Channel Marketing at SAP North America. Prior to SAP, Eric held marketing leadership roles in professional services firms Deloitte and The Hackett Group. Eric earned his BA and MBA from Villanova University, and for the past 12 years he has taught Marketing courses within Villanova’s MBA program as adjunct faculty. He has been a speaker at the Sirius Decisions Summit, the ITSMA Marketing Vision Conference, and the Marketing Sherpa Summit. Eric’s 25-year career has been focused on B2B Marketing, with a concentration in enterprise software and related services. He lives outside of Philadelphia with his wife and two children.
Here in his own words is how he gets everything done.
Location: Newtown Square, PA (Philly ‘burbs)
Number of unread emails right now? Officially, 18,224. I know that just made some readers faint. But I use preview mode and there aren’t any in my inbox that I haven’t at least skimmed quickly.
First app checked in the morning? Twitter for news, email for fire-drills.
First thing you do when you come into work? Get a cup of tea. I look forward to it and that cup is a good companion as I review my calendar and unread email.
What is your email management strategy? I’d be dead without the Search function within Outlook. I use folders for big projects and must-keeps. And sometimes when emails are flying on a particular topic I’ll purposely wait a while to chime in so that I can respond once to multiple points raised in the email trail.
Most essential app when traveling? Yelp and texting.
How do you keep yourself calm and/or focused? I try to stay present in the moment. And add humor, even in – or especially in – stressful moments. I try to remain grateful, too.
What’s your perspective or approach to work/life balance? I typically approach it through a combination of transparency and accountability. I’m transparent about being out of the office at important times (i.e. kid’s playoff game) but accountable to getting the work done on time, even if it means working at non-traditional times.
Are there any work rituals critical to your success? Triage. Live with the fact that you won’t complete everything on your list. Figure out what’s important this week and this quarter and what can be delegated, combined, or fall down the priority list. Let it go.
What apps/software/tools can’t you live without? Instant messaging and SMS.
What’s your workspace like? Except for a few family photos it’s fairly non-descript and utilitarian. I have a nice view of our campus and the company heliport, though.
What’s your best time-saving shortcut or lifehack? I can get through a 45-minute podcast while grocery shopping. I can cat-nap anywhere, just about, and feel refreshed even after 10 minutes.
What are you currently reading? “The Power Broker” by Robert Caro. Robert Moses lived one of the most accomplished lives of the 20th century.
Last thing you do before leaving work? I review the next couple of days on my calendar and adjust my must-do list accordingly.
Who are some mentors or influencers you wish to thank or acknowledge? Milton and Catherine Hershey started a school for needy children and I’m one of their beneficiaries. Peers and some influential managers at SAP and Deloitte taught me most of what I know about B2B marketing.
Name some supportive people who help make it possible to do what you do best? My wife Jackie always provides sage advice and she keeps our busy family on schedule every week despite the fact that she also has a demanding corporate job. My parents instilled me with confidence and empathy at an early age.
What’s the best advice you’ve ever received? There’s no shame in asking for help.
Name a guilty pleasure TV show Sports, cooking shows, whatever’s on HBO at 9 pm on Sundays.
Anything else you want to add? I teach a couple of MBA classes at Villanova University. That one night a week has been very rewarding for me, and because the students are currently employed they keep me in touch with what’s happening in the greater marketplace.
Fill in the Blank: I’d love to see BLANK answer these questions. Warren Buffet. I’m sure we’d see a lot of wisdom from his (presumably) simpler approach to a workday.