In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
3 Ways Customer Marketers Can Use Bingeable Content Post-Sale
On-demand content isn’t just for converting buyers, it’s an important strategy for retaining your customers. Thanks for your insight, Riviera Lev-Aviv.
How to Sell Without Value Proposition Metrics
Sometimes it’s just not possible to quantify the business value of your products and services, but that doesn’t mean you’re doomed. Great advice, Jill Konrath.
How Sales Asset Management Helps You Sell Better, Faster, & Smarter
How do you know what content to use and when for your sales strategy? Thanks for the article, Lestraundra Alfred.
3 Ways to Make a Growing Business Still Feel as Efficient as a Small Startup
Some helpful advice on how to keep your business feeling tight-knit even after you’re not that small startup anymore. Thanks, David Cancel.
Andrew Luck’s Retirement is a Reminder You Define Success for Yourself
A great reminder to make a change if you’re not happy with how things are. Thanks for your thoughts, Mike Weinberg.
B2B Referral Marketing: 3 Ways To Unlock Its Full Potential
The use of referral marketing can really increase existing customer engagement, here’s how to do it successfully. Thanks for the tips, Amity Kapadia.
How to Create a Customer Journey Map to Optimize Your Campaigns
A great analogy for mapping your customer’s journey. Thanks for the advice, Tom Treanor.
How to Match Your Content to the Best Distribution Channel
How do you know what the best channels are for distributing your content? Thanks for your insight, Aaron Agius.
Only 1 in 5 organizations effectively personalize content at-scale
Providing a personalized customer experience is both the biggest challenge and biggest opportunity for sales enablement, so why aren’t more organizations doing it? Great article, Charlie Braithwaite.
Why “Tell them Something They Don’t Know” Is Bad Advice in B2B Sales
Why you should be crafting a strategy based on whom you’re talking to and where you are in the sales cycle. Great insight, Frank V. Cespedes and Tracy DeCicco.