In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Does ABM Help Produce Better Revenue Results?
Marketing and sales teams that take and ABM approach together can be as many as 6 percentage points more likely to exceed their revenue goals. Thanks for your insight, Laura Ramos.
Emotional Intelligence Is the Real Secret to Getting Promoted Faster
7 habits to help you secure that management role you’ve been aiming for. Thanks, Harvey Deutschendorf.
How to Balance Marketing Automation and Personalization
It’s important to find a balance if you want any strategy to be effective. Thanks for the tips, Albizu Garcia.
Demand Gen Rises When Quality Content Meets Good Tech
It’s not necessarily easy to deliver high quality content that drives action, it can take a lot of time and effort. Great article, Jodi Harris.
Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]
Great podcast about content marketing and employee advocacy. Thanks, Kerry O’Shea Gorgone.