In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How To Create A Successful B2B Influencer Marketing Strategy In Five Steps
Influencer marketing is hot right now, and it’s likely going to stay that way. Here are some tips to get your influencer marketing strategy started. Thanks, Inna Semenyuk.
B2B Branding Lives and Dies by Trust
The perception of trust in your brand can be used to boost branding and marketing, here’s how. Thanks for your thoughts, Bill Fasig.
After the Lead Magnet: How to Nurture B2B Leads
Some helpful advice on nurturing your leads once they’ve downloaded your lead magnet. Great article, Andrew Yedlin.
Align Sales and Marketing with Trust
Another look at the importance of sales and marketing aligning to be more successful. Thanks for your insight, Andrea Lechner-Becker and Josh Wagner.
How to Create Buyer-Focused Sales Content That Gets Traction
A look at the difference between content that gets no traction and content that encourages a potential client to buy. Thanks, Adam Little.
Does Professional Selling Have a Future With or Without Technology?
The sales profession has had more changes in the past 5 years than during any previous time, and the reason is likely technology. Great article, Jonathan Farrington.
Yes, Post-Vacation Burnout Is a Thing
Vacation is supposed to be relaxing, but often when we come home you’re more tired than when you left. Thanks for your thoughts, Emily Underwood.
I Have A Problem With “Storytelling”
A look at a downside to storytelling as it continues to gain popularity. Thanks for the article, David Brock.
What Not to Do with Lead Scoring
A great look at what not to do when it comes to scoring those leads. Thanks, Serenity Gibbons.
How to Get Off an Email Blacklist, and Stay Off
It’s important to check if your brand is on any email blacklists and take the steps to get removed if that’s the case. Great insight, Chad S. White.