By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series.
Every Thursday we feature a B2B sales, marketing or business leader in our own series and our own version of “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
Location: Bay Area
Number of unread emails right now? 76 I try to reach inbox-zero. I’m not always successful, but it’s progress, not perfection.
First app checked in the morning? The baby monitor and then calendar/email. I try to get in a quick 5-minute meditation using Simple Habit every before I get out of bed. I’m successful one percent of the time. Again, it’s progress, not perfection.
First thing you do when you come into work? Coffee for sure and then tackle my to-do list. I try and structure my day so that I get any writing done first thing in the morning while I’m most alert.
What is your email management strategy? I try to get to inbox zero, deleting all spam and unimportant emails, moving all my actions and to do’s into a folder, filing emails away is critical. Get rid of all of those emails that don’t spark joy.
Most essential app when traveling? Google Maps! I can’t find my way out of a paper bag. I would also say Yelp for restaurants and Netflix – downloading content is a game-changer for the plane ride.
How do you keep yourself calm and/or focused? I trying to use quick meditations throughout my day as a way to help clear my mind and keep me calm. I find that even a quick 2-minute session is helpful, even while sitting at my desk. I’m trying to teach my 6-year-old to be more mindful and focus on deep breaths. I need to take my own advice as well.
What’s your perspective or approach to work/life balance? It’s like being on a quest for the holy grail. Does it really exist? I think of it more like a dance than a balance. There’s always a give and take and those gives and takes are constantly changing. I find it crucial to be on the same page as your partner. We have our entire life on a Google Calendar. It’s important for us to review each week what’s going on so that we know how to cover for each other if anything is outside of the normal routine. I also think it’s important to be upfront with your manager and team. You shouldn’t be punished for having a family and a life outside of work. Set those expectations and communicate how you will get whatever is necessary done by the time it’s needed.
Are there any work rituals critical to your success? It’s important to earn trust. It’s how I’ve built my relationships over the years and how I’ve found success in whatever it is I’m doing, work or personally.
What apps/software/tools can’t you live without? Google Calendar, GoogleDocs, and Monday.com.
What’s your workspace like? It’s pretty simple and clean. I do like to have pics of my family at my desk as my daily reminder of what life is all about.
What¹s your best time-saving shortcut or lifehack? Does DoorDash and Amazon Prime Now count? Getting groceries delivered has been a huge lifesaver.
What are you currently reading? “The Feeling Good Handbook.” I think we’re all a work in progress and can use tools to help guide us to be the best versions of ourselves.
Last thing you do before leaving work? Clean out my mug and check my calendar for what’s taking place the next day. I also write down top priorities to tackle tomorrow.
Who are some mentors or influencers you wish to thank or acknowledge? I’ve been pretty fortunate to work with so many amazing people over my career. I can’t call them all out individually but thank you to those all of those incredible working moms who have inspired me and given advice throughout this journey. You’ve started your own businesses, lead teams, and proven time and time again that women can have successful careers and be amazing parents. It’s not easy, but having a support group helps make it not feel as difficult.
Name some supportive people who help make it possible to do what you do best? My job, by its nature, is a very collaborative role, and that’s what I thrive amongst a group of supportive people. I love brainstorming and working with different parts of the company. I can’t do what I do without my teammates.
What’s the best advice you’ve ever received? Surround yourself with great people who push you to be better.
Name a guilty pleasure TV show All things Bravo TV.
Anything else you want to add?
Fill in the Blank: I’d love to see BLANK answer these questions. Sandra Freeman, Ellen Gomes, Renata Bell