In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How to Create a Market for Your Product When There Isn’t One
Sometimes you have to create a market for your product yourself. Here’s a look at how it can be done. Thanks for your insight, Nick Mehta.
Should Marketers Use Gated Content? The Pros And Cons Of Both
Should content be completely free, or are there valid reasons for gating some to capture leads? Great article, Bernie Borges.
5 Essential Things All Marketers Should Know about Sales
The relationship between sales and marketing is often a tricky one, but most people agree that they need to work together to have the best results. Thanks for the essentials, Izabelle Hundrev.
The Ultimate Guide to Creating Compelling Webinars
A closer look at the ins and outs of creating a great webinar. Thanks, Kristen Baker.
4 Ways to Humanize Marketing with Empathy and Build Better Relationships with Buyers
There are countless ways to use technology to connect with customers, but lately they’re tuning us out. Using technology can take away some of the much needed human interaction that people want. Great tips, Brian Carroll.
10 Expert-Approved B2B Lead Generation Strategies
Lead generation is often a top priority, but many say that their current efforts might not be getting the results they want. Thanks for your insight, Lisa Smith.
When Silence Is Not Golden: The Culture of Silence Can Be Dangerous For The Workplace
Leaders need to do more to encourage people to speak up in the workplace. Some great insight from Jude King via Medium.