In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
An Uncomfortable, but Highly Effective Sales Strategy
It’s important to slow down when finally meeting with your prospect. You don’t want to scare them away with way too much information. Thanks for your insight, Jill Konrath.
8 B2B Video Marketing Myths: Debunked with Cold Hard Facts
Find out the truth about these video marketing myths before you write off video marketing. Great article, Jesse Walsh.
The State of Podcasting: Audience, Content, and Advertising Trends
A modern look at what’s happening in podcasting right now. Thanks, Ayaz Nanji.
5 B2B Email Marketing Best Practices You Can’t Afford to Miss
Some easy to implement best practices to get the most out of your email marketing. Great tips via MarTech Advisor.
5 Ways to Collect User-Generated Content (And Why You Should)
User generated content is an effective form of social proof, here’s how to do it. Thanks for the advice, Syed Balkhi.
The State of Social Media Lead Gen 2019 – Part 1: The Current State of Social Lead Generation
A closer look at how effective social media really is for lead generation. Thanks for the read, Andrew Hutchinson.
Five ways business buying is changing: Ignore these at your peril
Don’t ignore how B2B is changing with the times! Thanks for your thoughts, Ruth Stevens.
Eight Practical Yet Powerful KPIs for Measuring Influencer Performance
Social media presence helps drive a lot of aspects of a successful business, but how can you measure that? Thanks for your insight, N.G. Gordon.
Four arguments why B2B marketers should spend more on brand building
A look at why it might be beneficial to spend more on brand building. Interesting arguments, James Wood.