By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series.
Every Thursday we feature a B2B sales, marketing or business leader in our own series and our own version of “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m excited to feature Katrina Busselle, CEO of Katrina Busselle. She helps entrepreneurs turn their ideas and vision into action. “Your job, done”. She specializes in leading teams of freelancers and subject matter experts, delivering on all elements of each project, troubleshooting to build strategies and solve problems, while also preparing all the data needed to track success. Here in her own words is how she works.
Location: Cold Spring, NY Hudson Valley (inside my home, an old schoolhouse built in 1786)
Number of unread emails right now? Will you think less of me if I say “0”?
First app checked in the morning. Weather Underground: Helps me get dressed.
First thing you do when you come into work? Attend to my work environment. Just the right amount of light and air. I fire up a diffuser, so my office smells fantastic. My favorite sent profile? Lavender and eucalyptus – relaxing and energizing.
What is your email management strategy? I don’t open email when I’m working on designated projects. Do something with every email. Respond to email or place time on the calendar to respond.
I clear my email box to O unopened messages. “0” makes me feel good and productive.
How do you keep yourself calm and/or focused? Focus on one thing at a time for a finite amount of time (Pomodoro method 20 minutes at a time is great), Recently I’ve been learning to meditate. I exercise daily and have been practicing yoga for 20+ years.
What’s your perspective or approach to work/life balance? My core is self-care. If I’m emotionally and physically healthy – it feels like I can orchestrate it all. Family and friends are the next layer, and the third is my work.
Are there any work rituals critical to your success? Taking my inbox to “0”.
What apps/software/tools can’t you live without? Gone are my days of trying to remember passwords and arcane notebook entries. LastPass remembers all my passwords, autogenerates and also saves credit card information for making payments a snap. Zoom Videoconferencing rocks my world and helps me feel connected.
What’s your workspace like? Sunny, an attic space. Moroccan rugs, comfortable chairs, black and white photos that inspire. A sit/stand desk and I go up and down all day. A formidable boom holds a microphone for voice quality. I love my workspace.
What’s your best time-saving shortcut or lifehack? Housecleaner. Checklists of all kinds (tasks for kids, grocery lists) at work that translates to workflows and project management.
What are you currently reading? Getting it Done Workbook by David Allan and City of Girls by Elizabeth Gilbert (I recommend both!)
Last thing you do before leaving work? Tidy my workspace and make sure lights and heat/ac are off.
Who are some mentors or influencers you wish to thank or acknowledge? When I was a young spout, in my early 20’s I had a gig facilitating a board of directors retreat for a nonprofit. I was terrified. Talk about imposter syndrome, what do I know? I’m just a kid. “I feel like I’m in 3rd grade” I admitted to my mentor Terry Funk Antman. She said, “If you’re in 3rd grade, they (the board of directors) are in kindergarten. Just remember that”. And I have. Stay a few steps ahead of your client and everything will be fine
Name some supportive people who help make it possible to do what you do best? My business partner Max Traylor enables me every day to do what I do best. He celebrates my strengths (which often are his weaknesses) and we are grateful for what we both bring to our business relationship
What’s the best advice you’ve ever received? Things will work out. They always do.
Name a guilty pleasure TV show Fleabag (no guilt)
Fill in the Blank: I’d love to see BLANK answer these questions. Meryl Streep