In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

7 Customer Retention Predictions For 2020
Next year retention is set to be a top priority. Here’s an idea of what we’re expecting. Thanks for your predictions, Guy Marion.

Why integrating search and social is smart marketing strategy
Despite the benefits of integrating social and search capabilities, there are still some obstacles that stand in the way. Thanks for your insight, Kieley Taylor.

Customer centricity: What is it really and how do you get it?
A closer look into what customer centricity really is and how you develop it. Great article, Denise Lee Yohn.

How to transform a chore from burden to benefit
Some great advice on making the most out of  your routine chores. Thanks, Susan Fowler.

5 Lead Management Best Practices That Build Account-Based Marketing Success
Lead generation and lead management are equally important when fueling the revenue engine for your business, but how can managing those leads embrace an ABM strategy? Thanks for your insights, Kayleigh Halko and Andrea Tucker.

The 5 Common Mistakes Every Content Marketer Should Know
Know these common mistakes so you don’t make them yourself. Great read, Julia McCoy.

How Performance Reviews Can Kill Organizational Culture
An interesting look at a the effect performance reviews can have on organizational culture. Thanks for your thoughts, David Brock.

The Path From Empathy to Accountability
Leading is about connecting with people, and empathy delivers results if you move from empathy to accountability. Thanks for the advice, Dan Rockwell.

What Would Shakespeare Say About Modern Marketing? 7 Quotes from the Bard Content Creators Can Take to Heart
A fun look at what Shakespeare might say about modern marketing. Thanks, Michael McNichols.

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020
Another look at 2020 and what content strategy might look like. Thanks for the article, Ashley Faus.