In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Why Customer Personas Need to Die: Moving Beyond Segmentation to Personalize at the Individual Level
It’s hard to imagine a campaign pitch without any mention of customer personas, but perhaps they’ve outlived their usefulness. Thanks for your thoughts, James Glover.

Use These 3 Strategies To Win More Customers In 2020
A look at some new strategies for this new decade we’re in. Thanks, Mark Kilens.

Why Business Storytelling is a Necessary Tool for 2020 and Beyond
Everyone knows by now that they should be incorporating storytelling in their business strategies, but how exactly do you do that? Thanks for your insight, Chris Brogan.

How HubSpot Marketers Stay Creative Under Pressure
The pressure to be creative right away at the start of a new year can be a lot sometimes. Here are some great strategies for keeping those creative juices flowing. Great read, Pamela Bump.

Five ways to put the human touch back into B2B marketing
Some great insight and advice for bringing human touch back into B2B marketing this year. Thanks for the tips, Alex Sandoval.

Productivity Tips for Modern Sellers in 2020
A look at some ways sellers can be more productive this year. Thanks, Amy Franko.

3 Simple Steps to Implementing a Video Lead Scoring Model
Video is quickly becoming an essential part of marketing strategies lately. Here are some steps to help your videos score more leads. Thanks for the advice, Kim Koserski.

How To Graduate from Sales Development Rep to Account Executive
Some helpful steps to take you to that next level in your career. Great insight, Anthony Iannarino.

The Science of Successful B2B Events
A behind the scenes look at planning a great B2B event. Thanks, Alison Bensch.

Learn How to Get the Gatekeeper on Your Side
Prospecting shouldn’t be so scary, so why is getting past the gatekeeper and finding qualified leads so hard? Thanks for your thoughts and advice, Joanne Black.