By Michelle Voznyuk, Marketing Consultant at Heinz Marketing

Gone are the days when one password is sufficient for all applications we use. As password requirements get stricter, we are forced to increase the length and number of special characters included in our passwords. And you can say goodbye to using “password” and “12345” unless you want to be the first target of any hacker.

Up until recently, I too was still using the same few passwords for everything – email logins, social media, online shopping, and even bank accounts. After digging in and doing some research, I found out just how susceptible I was to being hacked. So, I made a change. I went into all of my regularly used accounts and made a completely unique password for each of them. That was easy. What wasn’t easy was how I was going to remember all of them. That’s when I found LastPass.

LastPass has been around for a while, so I would be surprised if you’ve already heard of it. But, if you’re like me, sometimes you’re a little late to the party. LastPass has become one of my most used and most beloved applications on both my phone and my computer. There are a lot of great features that come with the free version of the app, so I wanted to highlight a few.


The thing I love about using LastPass on mobile is that you can use TouchID to log in. This makes it extremely fast to get to the login information you’re looking for. You’ll still want to remember your master password to get into the account, but it definitely increases accessibility.

Chrome Extension

LastPass also offers an extension through Google Chrome that you can download on your desktop. This allows you to log in through a website and save that login information directly to your LastPass account. This shortcuts your experience by not having to manually enter a password into LastPass each time. Additionally, it helps you remember to add them to your account when you might not think to otherwise.

Password Generator

Another feature of LastPass is the ability to generate passwords so you don’t have to come up with new ones on your own. The settings allow you to choose the length of characters, whether or not you want to include numbers and/or special characters, and if you want to make it pronounceable. This makes it super easy when you come across those sites or applications that want everything but the kitchen sink.


Besides just being a place to store all of your passwords, you can also share them with LastPass. This is great not only in a personal setting, like sending login information to a trusted friend or spouse, but works in a professional setting as well. Whether you’re a small startup that uses one employee’s info to log in to a tool, or you are an enterprise-level company that needs an easy way to share the Wi-Fi password, LastPass comes in handy.

I’ll leave you with a challenge to take inventory of all of your passwords. Are you putting yourself in a vulnerable position? Are there passwords you haven’t refreshed in a while? Are you still using the same password from when you were 10? If you answered yes to any of these questions, you might want to do an overhaul and download LastPass.