In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Trade Shows Need to Evolve | Here Is Why and How to Drive the Change
Many people have a love-hate relationship with events, and once in-person events start up again, they shouldn’t necessarily go back to the same old trade show routines. Great insight, Peter Bell.
How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19
Creating content during a pandemic certainly has its challenges, here’s a look at how analyzing search data can help you generate some creative content. Thanks, Nadya Khoja.
How The Best Leaders Manage Their Anxiety
Even if you haven’t regularly experienced anxiety, there’s a good chance you have in the past few months. Here are some helpful ways to manage that, whether it’s a new phenomenon or not. Thanks for the advice, Lolly Daskal.
CX ROI: Making the Case to Improve the Buying Experience
A look at how a Customer Experience team can help your business grow and improve the buying experience. Great read, Bob Thompson.
Your Audience Is Not the Same as Your Marketing Database
You would never deliver the same blanket content to all your customers if they didn’t all buy the same thing, so why are you doing that to your marketing database list? Thanks for your thoughts, Robert Rose.
How to Convince Reluctant Sales People to Use Video
Video can earn as much as 3 times higher response rates, but only if you use it. Thanks for the tips, Morgan Jacobson.
Should I Leave a Voicemail When I Prospect?
You should always leave a voicemail when contacting your prospects, hearing your voice will likely help you acquire a meeting. Great insight, Anthony Iannarino.
Five examples that demonstrate the value of AI for B2B marketers
A look at some examples of AI’s use in B2B marketing technologies. Thanks, Jacqueline Dooley.