In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

How CMOs Are Identifying Shifting Customer Needs
With customers working more on fighting fires than planning for the future, customer data gathering isn’t as effective currently. Here’s a look at why it’s difficult to identify customer needs right now. Thanks, Barb Powers.

This Is What Your Referral Program Is Missing
Do you know your referral gap quotient? Great read and infographic on what you might be missing. Thanks for your insight, Joanne Black.

What Market Narrative Are You Shaping To Help Your Customers?
A look at taking these times to create new opportunity and a lead a new narrative. Thanks for your thoughts, David Brock.

Trust is Not Negotiable
The importance of trust and truth has never been more apparent than it is now. Great insight, Ken Goldstein.

The Truth About These 10 Sales Training Myths
Don’t let these sales training myths hold you back, training is essential! Thanks, Anthony Iannarino.

How To Disrupt the Disruption and Help Your Team Move Forward
Some helpful tips for future thriving despite this disruption. Great advice, Karin Hurt.

Would People Rather Watch an Ad or Share Their Email Address?
It seems most people would rather watch a 30 second ad than give up their email address. Interesting read. Thanks, Ayaz Nanji.

Personalization vs. Personality: Getting Beyond the Cold Email Subject Line
Cold emails may be more important now that in-person events are canceled, but how do you get past the cold email subject line? Thanks for your insight, Brooklin Nash.

How To Bring A Digital Mindset To Non-Digital Channels
A look at how in store experience is being built to drive customers online. Great read, Crystal Garrett.

Four Ways To Build Trust Through Social Proof
A few things you can do to help build trust with your customers. Thanks for the tips, Shep Hyken.