In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Four Tips for Providing Great Webinars in 2020
Traditional marketing methods have had to shift with social distancing, and webinars are taking over. Here’s how to make your webinars great. Thanks for the tips, Andrea Bartman.

From Brand Trust to Brand Advocacy
Today buyers need to trust your product before they get to you, unlike in the past. Thanks for your insight, Colleen Francis.

Great Storytelling Connects Employees to Their Work
In most organizations with a strong sense of moral motivation, the leaders are always great storytellers, and that’s no coincidence. Thanks for your thoughts, Joseph Grenny.

7 Books to Build a More Solid and Emphatic Foundation for Marketing
Looking for some summer reading? Check out these books for building a more solid foundation for marketing. Thanks for the recommendations, Michael McNichols.

3 Simple Rules to Improve Objection Handling
Don’t lose control of the conversation by mishandling the objections that get thrown at you. Thanks for your insight, Anthony Iannarino.

4 Ways to Take More Risks in Your Marketing
A look at the benefits of risk taking in your marketing. Great read, Tricia Gellman.

How To Write An Email Intro Request
Some helpful advice for writing an email intro request to get you more yeses. Thanks, Brad Feld.

The benefit of the doubt
A quick thought from Seth Godin on the value of giving the benefit of the doubt.

Achieving Our Goals Through Our Customers
It’s not the customer’s job to help you meet your goals, it’s your job to help them meet theirs. Thanks for your thoughts, David Brock.

[Message to Management]: Are Your Sales Metrics Messed Up?
Revenue isn’t the only important metric, but it is the end goal. Great insight, Joanne Black.