In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Outsourcing Content Marketing? Here’s How to Make That Partnership Successful
Outsourcing can be an effective way to achieve your content marketing goals, but it’s important to establish a good partnership to be successful. Thanks for your insight, Kelsey Raymond.

7 Content Marketing Mistakes You Make on LinkedIn
Some content marketing mistakes to avoid on LinkedIn if you really want to benefit your business. Thanks for the advice, Anthony Iannarino.

21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic]
Great infographic on how to consistently generate high-quality leads. Thanks, Ayaz Nanji.

The 5 Key Components of a Killer Customer Marketing Strategy
A closer look at what customer marketing is and some key components for a successful strategy. Great tips, Jay Fuchs.

Why Lead Gen Is a Slog for B2B CMOs
Most B2B CMOs, especially those newer to the role, are under a lot of pressure to generate leads, but most of them don’t even end up converting. Thanks for the read, Jason Myers.

How B2B Marketers Can Get the Most Out of Webinars in 2020
Nowadays, webinars have become so abundant that there’s a certain dread about attending them. Here are some ways to get the most out of you webinars and give them that extra oomph to stand out from the crowd. Thanks for the tips, Joshua Nite.

It’s Not Always About The Deal
When we focus too much on simply getting the deal done, we miss the opportunity to enrich our relationships and teach our customers. Thanks for your thoughts, David Brock.

Five B2B Marketing Strategies for Pandemic Survival and Beyond
Saying the pandemic has changed how we do business is quite the understatement, and assuming it’s just a temporary pause could be disastrous. Here are some strategies to help you survive the pandemic and beyond. Thanks, Mike Seiman.

Think Robots Will Replace B2B Sales Reps?
Is there no future for B2B sales reps? Here’s a look at why you shouldn’t replace your sales reps with robots. Great read from Eliot Burdett and Joanne Black.

Reimagining Marketing Skills: Is There a Better Way?
Some things to consider before moving straight to staff reductions and furlough. Great insight, Adele Sweetwood.