In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Your B2B Influencer Strategy: How to Get it Right
Having an influencer strategy plays out well on most social platforms, but it can also be valuable in the B2B world. Thanks for your thoughts, Kineta Kelsall.
What Happens If You Become A Director Without Being A Manager First?
A look at what can happen when you skip the introductory level of being a line manager and go straight to a director title. Thanks for your insight, Lara Hogan.
Investing In People Builds Resilience Against The COVID Recession
Why companies that have invested in the workforce are more likely to be buffered from the worst of the COVID recession. Great read, Adi Gaskell.
The Surprising Upside of Expensive Products That Don’t Sell
5 reasons businesses should consider the strategy of leveraging high-priced products that don’t sell much. Thanks for the advice, Thomas Allard and Mansur Khamitov.
The 3 Pillars of Successful Email Marketing Programs
Some great tips for optimizing your email marketing programs for the most success. Thanks, Megan Moller.
Is Prospecting Really The Toughest Thing In Sales?
Many companies may be taking the wrong approach when it comes to prospecting if it’s really as hard as everyone thinks. Thanks for your thoughts, David Brock.