In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

3 Unconventional Sales Tactics for an Unconventional Time
Some unconventional tactics to catch your prospects’ attention and make an impact during these unconventional times. Thanks for your insight, Ernest Owusu.

What Walt Disney Knew About Failure
Inspiring look at acknowledging failure might be just what you needed. Great read via Oracle Marketing Cloud.

The LinkedIn Algorithm
Cool look at the LinkedIn algorithm, and in iambic pentameter! Thanks, David Brock.

Why Consumers Sign Up for Webinars [New Data]
Some new data to help you know what will get you more sign ups for your webinar. Thanks for the info, Pamela Bump.

Creative Leadership: Getting Into the Creative Mindset
A look at the importance of creativity when it comes to being an effective leader. Thanks for your thoughts, Jeff DeGraff.

10 Step Checklist to Unify Sales & Marketing For ABM Success
You’re only going to land the big clients if your sales and marketing are unified, here’s a helpful checklist to make sure they are. Thanks, Susan Glenn.

Marketing Just Became Invaluable: A new Revenue Marketing Model for a New World
Marketing has been mastering digital for a while now, and now it’s marketing’s job to help other departments embrace a digital strategy. Great read, Tessa Barron.

How Brands Can Leverage Mobile Messaging Effectively
Some advice for using mobile messaging effectively in today’s world of social distanced customer engagement. Thanks for the tips, Patrick Ward.

Marketing in the Age of Bad News Blues: Three Ways to Combat Crisis Fatigue
Marketers have to work even harder to craft engaging and effective campaigns to combat the bad news blues. Thanks for your insight, Christine Alemany.

WFH Tips from Microsoft CEO Satya Nadella: Regular Breaks, Short Meetings, and Other Advice
We can always use more tips for successfully working from home. Thanks, Taylor Soper.