In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Pro Speakers on How to Give a Perfect Keynote Presentation
Even if you don’t mind public speaking, giving a keynote presentation can be a lot of pressure. Thanks for the advice, Allie Decker.
Five ‘Customer Marketing’ Tactics to Boost Retention and Reduce Churn
It’s easier to keep a current customer happy than to convince a new prospect to buy. Thanks for the tactics, Izabelle Hundrev.
Agility vs. Speed: How Agile Marketing Can Manage Volatile Times
Agile marketing doesn’t necessarily go hand in hand with speed. Great insight, Andrea Fryrear.
Battling Pandemic Blues: How Managers Can Rally the Troops
With most companies still operating from home, it can be hard for managers to identify and manage moral issues. Thanks for the tips, Rachel Feintzeig.
The Silver Lining to the Death of the Cookie: Better Measurement
A look at some of the pros of restricting third-party cookies. Great read, Stephen Jepson.
The 2021 B2B Buying Disconnect
Software companies have already seen the gap between the way technology is marketed, and the way buyers want to interact with them, and COVID-19 has only made that disconnect even stronger. Thanks for your thoughts, Elizabeth Sullivan-Hasson.
Three Opportunities B2B Marketers Must Seize During 2021 Planning
The challenges we’ve faced during 2020 have beet setting the stage for some much needed improvements in the B2B marketing landscape. Thanks for your insight, Tom Zawacki.