In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Your brand is probably missing out on the true value of influencers
Social media continues to be a powerful medium and has only grown over the years, but are you getting the best value out of your influencers? Thanks for your thoughts, Andres Echenique.

Can You Create a Meaningful Experience in a Virtual Conference?
Some helpful advice for creating a meaningful virtual conference that will stand out in the crowd of virtual conferences these days. Thanks, Jennifer Smith.

How to Fight the Groupthink That Happens When We Work Virtually
Groupthink can be more common in this new virtual world, here are some ways to promote more creative thinking instead. Thanks for the tips, Erica Dhawan.

How to Get More B2B Traffic and Leads With Content
A four-part plan to drive more traffic and generate more leads across multiple platforms. Great advice, Joel Nomdarkham.

If Pandemic Productivity Is Up, Why Is Innovation Slowing Down?
Even though productivity may be up, working distantly has caused innovation to take a hit. Thanks for the read, Michael Parke.

Video for Sales Emails: How to Use Video to Book More Meetings
Adding video to your email marketing strategy might just be the thing you need to book more meetings. Great tips, Riviera Lev-Aviv.

Surprising Changes Ahead For B2B Sellers
A look at some predictions for B2B selling in 2021, some of which might surprise you. Thanks for your insight, John Ellett.

The Ultimate List of Email SPAM Trigger Words
Some great advice for avoiding those pesky spam filters in your emails. Thanks, Karen Rubin.

The Brands Americans Feel Most Intimately Connected to During COVID-19
A look at some of the brands Americans have felt most connected to during quarantine. Interesting study, thanks Ayaz Nanji.

Companies offer creative solutions to worker burnout during the pandemic
Worker burnout can be a major issue, and working from home may be amplifying the problem. Here are some creative solutions and ideas to help ease the burnout. Thanks for the advice, Chip Cutter.