By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing
We’re going to taking a break from our regularly scheduled sales and marketing content…
It’s the day before Thanksgiving, one of my favorite holidays! If you’re working this week like me, I hope you’re signing off early today to spend time with loved ones or just taking some time for yourself!
Thanksgiving for some, is a holiday where we spend time reflecting on what we’re thankful for, spending time with loved ones, and of course eating delicious food. Christmas and the New Year are right around the corner so you can throw in planning news years resolutions, goals, and reflecting on the year – and even though this year didn’t go as planned, I believe it’s still important to reflect!
Anyways, let’s get back to reflecting on what we’re thankful for.
At Heinz Marketing, we’ve been working from home since the middle of March and it’s definitely been an adjustment however, I think we’re rocking it and doing the best we can. Pretty early on, we implemented a weekly happy hour on Thursdays and every week someone picks a theme. And last weeks was…. Gratitude! Chosen by our fearless leader, Matt Heinz.
We went around the “table” and each had a chance to tell the group what we’re thankful for and a few things really resonated with me.
- I’m thankful that I have a job
- I’m thankful to work for someone who truly cares about their employees
- I’m thankful to work with coworkers who are supportive and understanding
- I’m thankful for my health and health of friends and loved ones
And while I know not everyone can say the same, I feel it’s important to let people know what and who you’re thankful for. So, if you haven’t already, take a few minutes to jot down a few things and/or people you’re grateful for and why. If you want to take the extra step, call (or text) those people to let them know. A comment like that can change a person’s day!
On another note, if you’re in the mood to express your gratitude in a different way, I’ve pulled together some options for you. With Thanksgiving tomorrow and then Christmas quickly approaching, the holidays can be a hard time for some people and businesses, especially with the mandated shutdowns in some areas.
Small Business Saturday
In the United States, the Saturday after Thanksgiving is known as Small Business Saturday, started by American Express amid the 2010 recession. The goal is to encourage people to shop small and bring more holiday shopping to small businesses. They have a ton of resources on their website including Support for Black-Owned Businesses, downloadable resources to help local business owners, an interactive map to find local businesses in your area, and more.
If you enter “small business Saturday + your location” into your search engine, you’ll likely find tons of local businesses you can support and other ways you can help. If you live in the greater Seattle area, here’s a few resources I found:
- Ballard Small Business Saturday
- A list of small business in West Seattle
- Locally made products and shops in Seattle
- Shoreline Arts: Virtual Holiday Market
- Seattle Good Business Network – a running list of local businesses
- An article from Seattle PI – 8 ways to support Seattle’s small businesses amid COVID-19
I’ll also add that liking, sharing, following, commenting, writing a review, telling your friends/family about a small business, sharing interactions, and using business hashtags are all FREE things you can do to help support small, local businesses.
Another option is donating to local organizations in your community. There are so many great organizations out there, I recommend doing some research to find one that interests you! Eater: Seattle posted a great article with local resources for Mutual Aid Groups, Volunteer Opportunities, Worker and Restaurant Relief, Food Justice, Educations, and Advocacy, and more!
That’s it folks! I hope everyone has a great Thanksgiving, or few relaxing days off if you don’t celebrate Thanksgiving. Either way, stay safe!
One more thing, if you aren’t able to be with family this year, Zoom is lifting their 40-minute time limit for users with the free conference subscription. Set up a time to video conference with family and loved ones!