In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

5 Ways to Nail Your B2B Strategy with ABM
A look at some of the key areas for ABM optimization to improve your B2B strategy. Thanks for the advice, Bonnie Thomas.

Four Ways to Utilize Data to Inform Your Sales Process
The issue with sales process data is how effective leaders are at drawing conclusions from it. Thanks for your insight, Dave Mattson.

The Paradox Of Marketing At Scale
How can marketers cut through the martech noise? Great read, Sharat Sharan.

Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?
Without questioning what your customer is really trying to do, it can be hard to sell your product. Thanks for your thoughts, David Brock.

How Long Can a Company Thrive Doing Just One Thing?
Interesting look into the recent news that Saleforce is acquiring Slack. Thanks, Andy Wu and Scott Kominers.

7 Lessons from a 96-Year-Old Content Marketing Tradition
Some great content marketing lessons learned from the Macy’s Thanksgiving Day Parade. Great insight, Ann Gynn.

Bridge the distance during virtual year-end reviews
Year-end reviews have been challenging enough in past years, but 2020 hosts some whole new challenges. Thanks for the advice, Julie Winkle Giulioni.

How to Build A Revenue Engine For A Digital-First World
With the loss of in-person annual conferences, summits and events this year, how can marketers make up for it? Thanks for the tips, Andrea Bartman.

Why Digital Marketers Should Be Targeting Gen X and Baby Boomers
The pandemic has made Gen x and Baby Boomers interact online more than ever, making them valuable cohorts for digital marketers. Great article, Ayaz Nanji.

It’s Time to Kill the Lead Object in Salesforce (1 of 3)
A look at the philosophical roots of sales and marketing misalignment, the alchemy of ABM, and why it’s time to get rid of the Lead object. Thanks, Eli Snyder.