In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How To Build A Customer-Centric Culture In Your Workplace
Building a customer-centric culture in your workplace can be difficult, but here are some steps you can take to get started. Thanks, Syed Balkhi.
Managing Inactive Subscribers: Both Long-Term Inactives and Never-Actives
Subscriber engagement is one of the most important factors in your email deliverability, and it’s important that you have a plan to manage both types of inactive subscribers. Thanks for the tips, Daniel Deneweth.
Seven Ways to Show Up Human in Your PR and Marketing Efforts
It’s more important than ever to still come across as human still when promoting your product. Great advice, Bonnie Rothman and Judy Kalvin.
Your Next Board Meeting Shouldn’t Feel Like A Firing Squad. Nine Strategies For B2B Marketing Leaders
Some great tips for marketing leaders to make your next board meeting less stressful. Thanks, Jamie Catherine Barnett.
The Backstories Behind Your Favorite Christmas Songs
A fun look at the stories behind some classic Christmas jams. Great read, Alex Dalenberg.
The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Chatbots and VAs can help B2B companies close the gap as buyers want content delivered through websites and search engines. Thanks for your insight, Laurie Sullivan.