In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

How To Build A Customer-Centric Culture In Your Workplace
Building a customer-centric culture in your workplace can be difficult, but here are some steps you can take to get started. Thanks, Syed Balkhi.

A Place to Write
Some wise words on writing and how non-complicated it needs to be. Thanks for your thoughts, Seth Godin.

Managing Inactive Subscribers: Both Long-Term Inactives and Never-Actives
Subscriber engagement is one of the most important factors in your email deliverability, and it’s important that you have a plan to manage both types of inactive subscribers. Thanks for the tips, Daniel Deneweth.

Seven Ways to Show Up Human in Your PR and Marketing Efforts
It’s more important than ever to still come across as human still when promoting your product. Great advice, Bonnie Rothman and Judy Kalvin.

How to Help Others During This Holiday Season
Some great messages of hope for this holiday season during these challenging times. Thanks, Clare Ansberry.

9 Video Storytelling Tips to Engage Your Audience
Video storytelling is a great method for educating, entertaining, and engaging your audience. Thanks for the tips, Stephanie Stahl.

We Don’t Create Value By Discounting It!
“Great selling has nothing to do with defending price. It has everything to do with defending value.” Thanks for your thoughts, David Brock.

Your Next Board Meeting Shouldn’t Feel Like A Firing Squad. Nine Strategies For B2B Marketing Leaders
Some great tips for marketing leaders to make your next board meeting less stressful. Thanks, Jamie Catherine Barnett.

The Backstories Behind Your Favorite Christmas Songs
A fun look at the stories behind some classic Christmas jams. Great read, Alex Dalenberg.

The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Chatbots and VAs can help B2B companies close the gap as buyers want content delivered through websites and search engines. Thanks for your insight, Laurie Sullivan.