Target Market Consulting
A deeper analysis of who’s impacting your bottom line.
Break through the noise with impactful target market consulting.
Identifying who you’re targeting and what lays the groundwork needed to create a predictable and profitable sales pipeline. At Heinz Marketing, target market consulting is the beginning of a Predictable Pipeline Method created to help clients break through the noise of competitors and reach revenue goals that matter.
We do this by:
- Auditing your existing database
- Identifying buying committee members
- Developing personas of buying committee
- Researching and recommending target account profiles
- Understanding your business goals
Go beyond personas and expand your reach to make connections that matter.
If you’re only thinking about a specific person when defining your target audience, you’re missing out on scalable opportunities. At Heinz Marketing, we go beyond individual personas by identifying the groups of people who will impact the overall buying decision – a committee.
The buying committee approach widens your horizon for understanding how decisions are made, who’s making them, and how you can meet the needs of each unique member.
“Heinz Marketing was there for Bsquare in a time of business and team transition. They guided our marketing team through the rigors of sorting out our target market, ideal customer profile, and core messaging, and they helped us plan for a more predictable pipeline of contacts and leads. Beyond that, a deep dive on content and technology strategy and metrics created immediate impact on our tactics and on our results. All of that and the team is smart, fun, funny, and proactive. We’re grateful for the engagement.”
Impacting your revenue, company, career, and life with poise, drive, and confidence.
At Heinz Marketing, the focus we bring to B2B demand generation, is the same focus we bring to the impact our work has on the careers, communities, and lives we serve. While a bustling sales pipeline is the goal, we understand that happy humans are just as important.