34 ways to drive revenue at an empty ballpark


With another 15 weeks until spring training begins, and approximately 20 weeks before big-league ballparks come to life with the sounds of baseball, most major and minor-league ballparks will sit dormant for the majority of the winter.

And although weather conditions in many parts of the country limit what can be done outside, there are dozens of ways baseball teams & their facilities can drive revenue when their teams aren’t playing.

I’ve had this conversation with a few teams over the past couple weeks, and below is the start of a list of revenue opportunities these teams have – in the coming months before spring as well as during road trips within the season. Think of this as the first 34 ways. I bet 15-20 minutes of brainstorming inside baseball organizations could easily double this.


  • Memorabilia shows
  • Holiday parties
  • 2011 company kick-off meetings
  • Family reunions
  • School field trips
  • Corporate “rewards” trip
  • Executive retreats and/or offsites
  • Non-profit fundraisers
  • Baseball skills clinics
  • Sales team 2011 or Q1 kick-off
  • Host a high school dance
  • Little league tryouts
  • Chalk talk with a coach or player
  • Meet the alumni event
  • Cooking show
  • Weddings
  • Concerts
  • MLK Day rally
  • Garden show
  • Community/neighborhood holiday party
  • High school reunion

Parking Lot

  • Motorcycle skills course
  • Skate park
  • Auction
  • Political rallies
  • Police driver’s training
  • RV show
  • Used car sale
  • Driver’s ed
  • 3×3 basketball tournament
  • Carnival
  • Farmer’s market
  • Craft fair
  • Swap meet