The 50 most influential people in the Dreamforce community #DF14


Last year we published a list of the most influential 2013 Dreamforce attendees, and it generated a ton of discussion as well a little bit of controversy. Some of the smartest Salesforce users didn’t make the list, and others who claimed enormous networks of followers were left off as well.

So, of course, we decided to do it all again this year. Thanks to our friends at Little Bird, below is a ranking of the most influential people in the Dreamforce community. It’s compiled not by measuring likes and followers and activity, but rather is based on how active, influential and interactive these people are within the Dreamforce community itself.

This is an important distinction, and particularly valuable if you’re developing your own influencer strategy. You don’t want to just engage those with high follower counts. You want to engage those who have true credibility with their peers, who not only publish but respond and interact with others. You’re looking for those who have been authenticated and endorsed (by proxy of direct engagement) by others on the same list of influential people.

That’s why some of the brightest MVPs aren’t on the list. It’s why high follower counts but low participation and “give back” scores won’t help you rank either.

The Little Bird platform has evolved significantly since we did the first version of this list last year. I encourage you to check out the short report from Heinz Marketing and Little Bird via SlideShare below for more detail on this year’s top 50 most influential Dreamforce attendees, which also details more of the methodology behind the list.

Interested in seeing how your personal or corporate brand relates to this list, and where you sit within the Dreamforce community directly? Click here and Little Bird will create your own personalized report highlighting where you’re likely to get the most traction among Dreamforce influencers & attendees this week.

The full “top 50” list is below (you can also follow them all at once via the Twitter list here).

  1. Marc Benioff @Benioff
  2. Jeremiah Owyang @jowyang
  3. R Ray Wang @rwang0
  4. Charlie Isaacs @charlieisaacs
  5. Peter Coffee @petercoffee
  6. Jeff Grosse @CRMFYI
  7. Ann Handley @MarketingProfs
  8. Dan Darcy @dandarcy
  9. Christopher Penn @cspenn
  10. Mike Gerholdt @MikeGerholdt
  11. Paul Greenberg @pgreenbe
  12. Erica Kuhl @ericakuhl
  13. Geraldine Gray @GeraldineGray
  14. Marcus Nelson @marcusnelson
  15. Matt Heinz @heinzmarketing
  16. Michael Farrington @michaelforce
  17. Jill Rowley @jill_rowley
  18. Charlene Li @charleneli
  19. David Schach @dschach
  20. Becka Dente @sfdc_nerd
  21. Nick Hamm @hammnick
  22. Parker Harris @parkerharris
  23. Reid Carlberg @ReidCarlberg
  24. Matthew Lamb @SFDCMatt
  25. John Taschek @jtaschek
  26. Koka Sexton @kokasexton
  27. George Hu @GeorgeHuSF
  28. Narinder Singh @singhns
  29. Vala Afshar @ValaAfshar
  30. Zachary Jeans @ZacharyJeans
  31. Jon Miller @jonmiller
  32. Brandy Colmer @forceDotMom
  33. Michael Krigsman @mkrigsman
  34. Marcel LeBrun @lebrun
  35. Matt Brown @mattybme
  36. Adam Seligman @adamse
  37. Amber Boaz @amber9904
  38. Tristan Bishop @KnowledgeBishop
  39. Dave Carroll @dcarroll
  40. Kraig Swensrud @kswensrud
  41. Pat Patterson @metadaddy
  42. Jeff Douglas @jeffdonthemic
  43. Gordon Evans @GordonEvans
  44. Kevin Swiggum @KevinSwiggum
  45. Natalie Petouhoff @drnatalie
  46. Eric T. Tung @EricTTung
  47. Dharmesh Shah @dharmesh
  48. Kyle Lacy @kyleplacy
  49. Joshua Hoskins @jhoskins
  50. Laura Fitton @Pistachio