A great reason to watch more TV!

Bravo to Paul Williams at Idea Sandbox for pointing out some of the best elevator pitch writing in the marketing world today. It’s been going on for years, right under our noses. Where is it? On your television, of course.

Paul points out several great examples of current and past television programs that concisely and accurately capture the premise and excitement of the program in just 1-2 sentences.

When was the last time you were able to capture the essence of your business in language this tight? And when was the last time that business or product description also excited your customer or prospect, and drove them to want to learn (or watch) more?

Read more here. Great work, Paul!